Orange Harp Brings Socially Conscious Shopping To iPhone

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TechCrunch

A new e-commerce startup called Orange Harp – a phrase referencing the co-founders’ own nickname for the Golden Gate Bridge in San Francisco – is looking to make it easier for consumers to buy socially conscious products, including fashion, accessories and other beauty care items. Available as of this morning as an iOS app for iPhone and iPad, Orange Harp lets you shop for for a variety of high-quality goods which are made with either natural or recycled materials, which are environmentally friendly, which come from brands who support fair working conditions, and more.

The idea, explains Orange Harp co-founder and engineer Anbu Anbalagapandian, is to take this dense concept of sustainable shopping which can mean so many things, and boil it down to a simpler experience through the use of storytelling to help consumers connect with the products they buy, the problems they solve, and the companies behind them.

“For instance,” she explains, “cotton is…

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